Association news: Beauty is a Beast, presented Feb. 25 by Minnesota Do-Gooders Club

Minnesota Do-Gooders Club hosts “Beauty is a Beast: Creating a Strong Visual Brand” on Mon., Feb. 25, 5:30-7:30 p.m. at Joule, 1200 Washington Ave. S., Minneapolis. Series passes and individual event tickets are available at

Panelists include:

* Andrew Blauvelt, chief of communications and audience engagement and curator of architecture and design at Walker Art Center, a national board member of AIGA and an elected member of the Alliance Graphique Internationale;

* Carlo Cuesta, principal at Creation in Common, an adjunct professor at University of Minnesota, and a presenter/workshop leader at events for the Association of Fundraising Professionals, the Minnesota Council for Nonprofits and the Alliance for Nonprofit Excellence;

* Scott Mikesh, principal at Scott Mikesh Creative, working with clients including for-profit and nonprofit organizations in health care, real estate, finance and education;

* Adam Turman, illustrator at Adam Turman, LLC, creating art for bands, music venues, record labels, clothing companies, fellow artists and collectors; and

* Mary Wickstrom, promotional merchandise specialist at AKA Merch Detective, HALO Branded Solutions and co-chair for the 2013 Mill City Farmers Market’s annual harvest dinner/fundraiser.


The first in its 2013 nonprofit marketing and communications series, the panel discussions continue each Monday through April 1, 2013. All six events will be held 5:30-7:30 p.m. at Joule, 1200 Washington Ave. S., Minneapolis. Series passes are available for $75. Individual tickets are $15 in advance and $20 at the door. Seating is limited. Tickets are transferable.

“Striking graphic design, photography, illustration and typography are the foundation for a memorable identity, but it takes discipline to get there and stay there,” says Minnesota Do-Gooders Club co-founder Wendy Ruyle, who also is co-owner of 5 by 5 Design, a strategic marketing, graphic design and creative communications firm.

“We’ve gathered several organizations that have found that focus to share their approach to maintaining a strong visual brand over the months and years,” adds co-founder Matthew Foster, who also owns of My favorite Matthew, a company that specializes in web design and development for nonprofits.

The next event in the series of Minnesota Do-Gooders Club panel discussions will be Mon., March 4, 5:30-7:30 p.m., “It Takes a Village: Marketing through Volunteers and Advocates,” with panelists John Capecci, author of Living Proof; Vince Opheim, Children’s Hospitals & Clinics; and Janene Riedeman, St. Cloud Hospital.


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