So Called "Social" Media – LinkedIn
LinkedIn, www.linkedin.com
Features:
• Profile includes what the individual would like to list for name (based on availability), location, current and past employment, education, recommendations, connections, Web site and contact information
• An individual’s profile also may list Groups and Associations on LinkedIn
• Recommendations are offered and sought out by colleagues to demonstrate professional qualifications and experience
Who: 39 million members
More than 170 industries are represented on LinkedIn
What: Invitation-based, online network
• Two-way, active communication within the sphere of shared Connections, using messaging functionality
• One-way, passive presentation and observation of information within the larger sphere of members
• Two-way and group communication within the Groups and other Discussions through which a user participates within the LinkedIn network
When: 24/7
A new member joins LinkedIn approximately every second
Where: Everywhere
• More than 200 countries
• About half of LinkedIn members are outside the U.S.
• English, Spanish, French and German are the languages currently available
How much: Free to join
Observations:
• Organizations, publications and companies also are starting to set up their own LinkedIn profiles. Due to the emphasis on user-controlled content, LinkedIn seems to be an approachable starting point in social networking for many business leaders, especially those in architectural firms and manufacturing companies.
• Groups and Discussions present the most dynamic means of interacting with a wider network, beyond an individual’s own Connections. Once engaged, Group participants can exchange information, news items and invitations.
• For example, searching the term “architect” within LinkedIn, yielded: 459,673 People, 250 Jobs, 259 Companies, 500+ Questions and 190 Groups
Feel free to “connect” with me at http://www.linkedin.com/in/heatherwestpr
Information for the above was gathered from the following source: http://press.linkedin.com/about
Filed under: So-Called Social Media