Client news: Bernalillo Elementary School achieves sustainable design goals using products by Tubelite

Tubelite Inc. will be exhibiting in booth #313 at the AIA National Exposition, May 17-19, in Washington, D.C.

The first new elementary school in New Mexico’s Bernalillo Public Schools district in 30 years features storefront, curtainwall and sunshades from Tubelite, Inc.

Bernalillo Elementary School’s Albuquerque-based team included Fanning Bard Tatum (FBT) Architects AIA, Ltd.; Enterprise Builders Corporation; and Southwest Glass & Glazing, Inc. This new elementary school facility was developed as part of a reorganization plan of two existing school campuses. To create a unified campus, the new 64,500-square-foot educational facility was constructed on a compact site next to the existing middle school. This positioning allows for greater operational efficiency through the shared use of parking, bus zones, game fields and playgrounds.

FBT Architects designed the new, two-story, $10 million elementary as a “High Performance School” with the building materials and system selection promoting a healthy, sustainable environment. “Natural daylighting was very important to the design of the school,” says FBT’s project manager, Jeremy Trumble, LEED® Accredited Professional. “Students and teachers were being relocated from an existing facility that had very small windows making the learning environment dark and stuffy, as well as limiting visual access for safety and security.”

The new elementary school’s teaching classrooms are arranged in three separate wings, corresponding to the three grade levels at the school. The library occupies an important corner at the middle of the second level, providing a central access point for each grade level wing and offering unrestricted views of the adjacent Rio Grande valley and surrounding vistas.

Providing students with natural views and light began with school’s orientation. “The majority of the classrooms faced north or south to help control the direct/indirect sun into each room,” continues Trumble. “Exterior sunshades were added to increase the controllability of the natural light.”

Max/Block™ sunshades by Tubelite® maximize daylighting and minimize solar heat gain. These benefits, coupled with recycled content and outside views, are key criteria for projects pursuing certification through the U.S. Green Building Council’s LEED® Rating System™.

“Sunshades help significantly lower buildings’ cooling costs and energy use, while still letting natural light fill the workspace,” says Mary Olivier, Tubelite’s marketing manager. “Max/Block sunshades are easy-to-install, aesthetically-and structurally-compatible with Tubelite’s curtainwall and storefront systems.”

Trumble also notes that the Bernalillo Elementary School’s large expanses of glazing “not only enhance safety and security, but reinforce the transparency of the building.”

Optimizing strength and thermal performance on Bernalillo Elementary School, Tubelite’s T14000 Series storefront and 400 Series curtainwall accommodate a wide range of glass options and infills. The curtainwall relies on an exterior screw-applied pressure bar to secure the glass. The storefront system offers the flexibility of glazing the storefront system from either inside or outside helps reduce installation time and associated labor costs.

Linetec finished the storefront and curtainwall systems’ aluminum framing members for Bernalillo Elementary School applying paint on the interior and clear anodize on the exterior. This eco-friendly anodize process sends 90% less waste to landfills than traditional anodizing. Painted finishes also are applied and controlled in an environmentally effective manner to minimize, or even eliminate, volatile organic compounds (VOCs). These architectural-grade finishes help minimize maintenance and further protect the entrance systems’ rigorous operation.

Bernalillo Elementary School serves approximately 450 third- through fifth-grade students and faculty. Previously, these students attended Carroll Elementary, which was built in 1980 as the district’s last “new” elementary. The kindergarten through second-grade students attended Roosevelt Elementary. When the new elementary opened in August 2010, Carroll became the kindergarten through second-grade campus and Roosevelt transitioned to administrative offices.

Today, faculty and students at Bernalillo Elementary School access 21 teaching classrooms along with several special education spaces; areas for music, art and computer labs; plus a cafeteria and kitchen, administrative offices and a multi-purpose room.

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Bernalillo Elementary School, 480 Calle del Norte, Bernalillo, N.M.
* Owner: Bernalillo Public Schools; Albuquerque, N.M.
* Architect: Fanning Bard Tatum Architects AIA, Ltd.; Albuquerque, N.M.
* General contractor: Enterprise Builders Corporation; Albuquerque, N.M.
* Glazing contractor: Southwest Glass & Glazing, Inc.; Albuquerque, N.M.
* Entrance systems – manufacturer: Tubelite Inc.; Walker, Mich.
* Entrance systems – finisher: Linetec; Wausau, Wis.
* Photographer: mattophoto architectural photography; Albuquerque, N.M.

Client news: UC Berkeley Li Ka Shing Center achieves modern look, sustainable practices, seismic performance with Wausau windows and curtainwall systems

Wausau Window and Wall Systems will be exhibiting in booth #313 at the AIA National Exposition, May 17-19, in Washington, D.C.

Opened in January 2012, the University of California-Berkeley‘s Li Ka Shing Center for Biomedical and Health Sciences presents a modern building to research some of the most enduring medical challenges. Clad in glass, metal and terra cotta, the five-story, 200,000-square-foot facility meets California’ stringent performance requirements, as well as sustainable design criteria.

The new Center houses 30 research laboratories, several lecture halls, the Henry H. Wheeler, Jr. Brain Imaging Center, and highly specialized instrumentation and containment areas for handling viruses and stem cell cultures. Li Ka Shing Center’s L-shaped structure more than doubles the floorspace previously available at the 52-year-old Warren Hall.

The new Center meets local codes, including seismic ratings, and new building and construction requirements established by the University. In keeping with the University’s “Sustainable Practices Policy,” Li Ka Shing Center must meet a minimum standard of U.S. Green Building Council’s LEED® Silver certification. Wausau Window and Wall Systems‘ curtainwall and window systems enhances the occupants’ access to natural views, sunlight and fresh air.

“The thermal performance of our products and increased natural light lessens the need for electric lighting, which helps reduce energy consumption,” said Wausau’s government/military market manager, Tom Mifflin, LEED® Green Associate. “Educational spaces with daylighting also contribute to higher test scores, improved accuracy and productivity, and generally, happier, healthier people.”

Along with meeting green goals for daylighting, energy efficiency and other LEED criteria, Zimmer Gunsul Frasca, LLP (ZGF) designed Li Ka Shing Center’s open plan to encourage collaboration among researchers in the fields of cancer biology, neurodegenerative disease, stem cell biology and infectious disease. The campus’ Health Sciences Initiative was launched in 1999 to apply state-of-the-art tools in the physical sciences and engineering to the most pressing problems of biomedicine.

Working on campus, McCarthy Builders served as the general contractor. The San Francisco Business Times reported Li Ka Shing Center’s total project costs at $210 million. Project funding was initiated with a $40 million gift from Hong Kong philanthropist Li Ka Shing.

Working closely with ZGF and McCarthy Builders, C/S Erectors selected and installed Wausau’s curtainwall and windows. “My involvement began with Wausau during submittals. Everything went extremely well and very smoothly,” said Mike Powell, C/S Erectors’ project manager. Contributing to the project’s success, Wausau provided a 445-square-foot mock-up to ensure the intended look and performance.

Creating a signature appearance and managing the California sun’s heat and glare, C/S Erectors installed the Center’s sun shades. These daylighting devices were integrated into the 33,985 square feet of Wausau’s custom, unitized, four-sided structurally glazed curtainwall. Insulated, aluminum shadowbox panels were factory-fabricated and installed by Wausau throughout the curtainwall to provide depth and transparency. Terra cotta panels, Wausau’s 2250 Series insert vents, and Viracon‘s VE1-2M low-e, insulated glass were installed within the curtainwall’s aluminum frame.

Wausau’s aluminum framing members were manufactured with recycled content. Linetec finished these in a warm gray color using a three-coat, 70% fluropolymer paint for a consistent, long-lasting finish. In addition to the custom curtainwall and vents, Linetec also finished more than 100 of Wausau’s 4250OS Series offset fixed and in-swing casements with Viracon’s low-e, insulated glass. Some of the units showcased a translucent ‘simulated sandblast’ line-patterned frit to reduce solar heat gain and cut glare, as well as to create the desired aesthetic effects, from both the inside and outside.

Around the windows, C/S Erectors mimicked the curtainwall’s picture frame aesthetic, adding a vertical fin to diffuse the sun’s most intense, direct light. This exterior element mitigates glare on reflective, interior surfaces such as computer screens and medical equipment monitors.

The windows for Li Ka Shing were selected from the Advantage by Wausau, which provides pre-engineered, competitively priced products on an accelerated delivery schedule. All of Wausau’s products are backed with a 10-year limited warranty. The 4250OS Series windows are AAMA AW-70 rated, meeting the industry’s most stringent testing for air infiltration, water and condensation resistance, structural integrity and thermal performance.

Wausau’s products for Li Ka Shing also meet the National Fenestration Ratings Council (NFRC) commercial labeling and compliance process. NFRC labels are currently mandated in California as part of the state’s updated Code of Regulations (Title 24).

John Kolbeck, Wausau’s design engineer, and Mifflin were among the first to earn Approved Calculation Entity (ACE) certification through the NFRC. Their colleague and fellow design engineer, Todd Laszewski has completed the rigorous, in-depth, training and testing necessary to earn NFRC Certified Simulator status. As certified users, the three design engineers access NFRC’s Component Modeling Approach software tool to analyze performance data for commercial fenestration energy ratings.

“They are completely professional, providing correct, positive, effective solutions – not just for the architect, but for us as the installers,” Powell added. “We couldn’t expect more out of them. I’m looking forward to the next project where we can team up again.” 

At the building’s October 2011 dedication ceremony, Chancellor Robert J. Birgeneau, praised the project. He said the University of California-Berkeley’s Li Ka Shing Center “embodies what is so exciting about teaching and research at UC Berkeley and represents the campus’s core mission and commitment to playing a leading role to advance the frontiers of knowledge and education.”

Li Ka Shing responded, “In this new biomedical center, you are all accomplished scientists dedicated to exploring the frontiers of knowledge… I salute your commitment and your contribution to society, and I know that your discoveries will bring significant changes to our world and positive benefits for all mankind.”

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University of California-Berkeley‘s Li Ka Shing Center for Biomedical and Health Sciences; Berkeley, Calif.
*  Owner: University of California-Berkeley Construction Administration; Berkeley, Calif.
*  Architect: Zimmer Gunsul Frasca, LLP; office in Portland, Ore.
*  Consultants: The Façade Group; Portland, Ore.
*  Structural engineers: Rutherford & Chekene; San Francisco
*  General contractor: McCarthy Builders; San Francisco
*  Glazing contractor: C/S Erectors; San Ramon, Calif.
*  Glazing systems – manufacturer: Wausau Window and Wall Systems; Wausau, Wis.
*  Glazing systems – manufacturer’s representative: Apollo Architectural Construction Specialties; Penngrove, Calif.
*  Glazing systems – glass fabricator: Viracon, Inc.; Owatonna, Minn.
*  Glazing systems – finisher: Linetec; Wausau, Wis.

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Client news: Confessions of a Creative… The Blank Sheet Project launches Leave Your Mark

Arjowiggins Creative Papers presents international creative ambassadors in conversation with The Blank Sheet Project

Combined Locks, Wis. — The Blank Sheet Project announces the launch of “Leave Your Mark,” a new, dedicated place where ambassadors from a wide range of creative disciplines around the world reveal their personal creative influences. This gives The Blank Sheet Project a refreshing way to initiate a dialogue with the global creative community.

An initiative from Arjowiggins Creative Papers, headquartered in Paris, France, The Blank Sheet Project aims to inspire creative excellence by encouraging individuals and businesses to be more innovative, thoughtful and sustainable. It asks creative professionals, given a blank sheet of paper “How will you leave your mark?” This inspirational inquiry now challenges a global audience.

“Leave your Mark” is a new rallying point for all creative people, a window on the source of inspiration for a wide range of international talent. Every two weeks, these personalities will share with the creative community their thoughts, ambitions and creative vision. Facebook‘s creative director Ji Lee and actor Rutger Hauer are among those who have confirmed their upcoming participation.

Appleton Coated amplifies The Blank Sheet Project’s message as the exclusive North American distributor for The Curious Collection of fine papers and Conqueror premium identity paper brand, both manufactured by Arjowiggins. Learn more about Appleton Coated’s innovative, sustainable and creative programs and products at www.AppletonCoated.com.

In June 2011, Arjowiggins Creative Papers collaborated with two internationally renowned creatives — art director and designer Neville Brody, and creative director Sir John Hegarty — to inaugurate The Blank Sheet Project for the exchange of ideas. Today, artists and muses from fashion, art, movies and architecture, to name but a few disciplines, have an opportunity to share their insights in this space. “Leave Your Mark” is an Internet page that invites the creative world to engage in conversation on a global scale. This virtual “blank sheet” is an uncensored platform at the disposal of each ambassador where they can leave their mark and share their vision and experiences.

In March “Leave Your Mark” featured Andy Gillet, French actor, model and “Egeria,” and Cathleen Naundorf, internationally renowned photographer:
* Gillet confesses that he is driven by ambitions he held a child: “One of my dreams in life is to stay true to the promises I made myself when I was a kid.” He says that in order to “realise the world envisaged by a director” he uses his “own experiences and identity to add depth/realism to a character.” Currently, Gillet has top-billing in Philippe Terrier-Hermann’s movie, “The American Tetralogy,” also starring Sharon Stone.

* Naundorf explains that from the beginning, her photographic work has been inspired by haute couture. “I want to express myself through photography. Photography is the opportunity to show my inside world, mixed with my desire to show my research on Men.” Through this declaration, Naundorf reveals herself as an artist inspired by painting, by travel and by the haute couture’s mystic atmosphere. Most recently, her work was exhibited in London, March 2-31, 2012 at the Hamiltons Gallery.

In April, designer and illustrator Coco, founder of Forget Me Not, presented the perfect marriage of art and fashion. The next “Leave Your Mark” will feature Donald Potard. After collaborating with great names in fashion — Jean-Paul Gaultier, Vivienne Westwood, Jean-Charles de Castelbajac and others — Potard founded “Agent de Luxe,” an atypical agency that creates links between the worlds of luxury, creativity and business.

Read more of these creative confessions and inspirations at The Blank Sheet Project’s “Leave Your Mark.”

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Association news: AAMA releases updated specification for anodized aluminum

AAMA 611-12, “Voluntary Specification for Anodized Architectural Aluminum” has been published by the American Architectural Manufacturers Association (AAMA). AAMA 611-12 describes test procedures and requirements for high performance (Class I) and commercial (Class II) architectural quality aluminum oxide coatings applied to aluminum extrusions and panels for architectural products. The specification also covers anodized finishes produced in batch or continuous coil.

“Updated from the 1998 version, AAMA 611-12 includes clarification of visual inspection language regarding surface imperfections and addition of coating observation and angle inspection,” says Andy Joswiak (Apogee Enterprises, Inc./Linetec), chair of the AAMA Anodic Finishes (AAMA 611) Task Group. “Also, the updated specification contains additions and clarifications of finishes to the applicable Aluminum Association Designation System for Aluminum Finishes for pretreatments and finishes.”

AAMA 611-12 references important industry standards which include AAMA 609 and 610-09, “Cleaning and Maintenance Guide for Architecturally Finished Aluminum,” AAMA 800-10, “Voluntary Specifications and Test Methods for Sealants” and ASTM B137-95 (2009), “Standard Test Method for Measurement of Coating Mass per Unit Area on Anodically Coated Aluminum.”

AAMA 611-12, “Voluntary Specification for Anodized Architectural Aluminum” is available for AAMA members to download at a cost of $10. Non-members may purchase the document at a cost of $30 for download. The specification is also available for purchase on CD and hardcopy. To order AAMA 611-12, visit AAMA’s Publication Store.

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Client news: Tubelite hires Aaron Zorn to serve clients in Chicago

Walker, Mich. (April 2012) — Aaron Zorn joins Tubelite Inc. to provide glazing contractors in the Chicago area with storefront, curtainwall, entrance and daylight control systems.

Zorn previously worked with Traco, a division of Kawneer, serving Chicago’s commercial building teams and glazing contractors. His prior sales positions were with Pella Corporation’s Commercial Chicago division, and CONAM Inspection & Engineering Services, a quality control and assurance provider now owned by MISTRAS Group, Inc. He began his career with CTC Analytical Services, North America’s largest independent supplier of fluid analysis services, after earning a bachelor’s degree in business management from Judson College in Elgin, Illinois.

Sharing his knowledge with others, Zorn has been a member of Construction Specification Institute (CSI) for four years and continues his participation through CSI Chicago. He will help represent Tubelite as a member of CSI, American Institute of Architects, American Architectural Manufacturers Association, Glass Association of North America, and U.S. Green Building Council.

“Green building is the main driver for growth in the Chicago market,” says Zorn. “Tubelite meets this need with its thermal performance products, recycled aluminum framing and eco-friendly, durable finishes. Not only is this important to new construction projects, but there is a huge opportunity for existing building renovations — especially for Tubelite’s storefront systems.” As examples, he mentions retail centers, schools and universities, municipalities and park districts, senior living residences and places of worship.

In his community of Bartlett, Ill., Zorn volunteers with his church, the Special Olympics and many of his son and daughter’s activities. He and his family enjoy sports and the outdoors, including football, baseball and fishing.

To contact Aaron Zorn and to learn more about Tubelite’s products, please click here.

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Client news: Conqueror’s “Typographic Games” due April 30, jury selected for sports-themed, global, creative challenge and poster design competition

Gold Medalist wins tickets to the 2012 Olympic Games

For the last four months, Conqueror’s “Typographic Games” have challenged international designers to create the best typographic poster on the theme of sport, based on the statement: “It’s not what you win, but how you conquer it.” Creative minds that want to participate now have until April 30 to enter the competition, reaching the first step of the podium.

Conqueror is the global premium paper brand from Arjowiggins Creative Papers of Paris, France, which is distributed exclusively in North America by Appleton Coated. Learn more about Conqueror and the “Typographic Games” at Conqueror.com. Submission is free and entries are posted online. Website visitors show their support by voting for their favorites.

With only five months until the opening of the Olympic Games, more than 500 posters from 50-plus countries are now in competition. The top five are from Ireland, Italy (two entries), Turkey and France. The international panel of jurors will deliberate on the top 50 designs for the “Typographic Games” in June 2012.

The jury of this race of the imagination is composed of journalists, bloggers, designers and typographers who will select the winners of this Olympic-style competition. World-renown typographer, Jean-François Porchez, heads the jury. Porchez designed five bespoke “Conqueror” typefaces as part of the “It’s Not What You Say, It’s How You Say It” award-winning campaign, which re-launched the Conqueror brand in 2010.

Other jurors for Conqueror’s “Typographic Games” include:
* Tim Lindsay, President of D&AD (United Kingdom)
* Étienne Hervy, Artistic Director of the Poster and Graphic Design Festival of Chaumont (France)
* Patrick Burgoyne, Editor of Creative Review (United Kingdom)
* Caroline Bouige, Deputy Chief Editor of Etapes (France)
* Christine Moosmann, Editor of Novum (Germany)
* Romain Colin, Founder of Fubiz (France)
* Joep Pohlen, Designer (Netherlands)
* Yves Peters, Typographer (Belgium)
* Stephen Coles, Typographer (United States)
* Eric Chan, Blogger and Designer (Hong-Kong)

The jury will announce the winners on June 14 at the Colette shop in Paris. During the evening, the top 50 posters will be displayed. The ‘Gold’ winner will receive tickets to the 2012 Olympic Games, as well as a trip to London, and the five ‘Silver’ winners will receive a pair of Nike shoes. Their posters, in addition to seven ‘Bronze’ winner submissions, will be published in the international design magazine, “Creative Review.”

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Client news: Linetec announces first guide spec for shop-applied metal paint and anodize finishes

Linetec will be exhibiting in booth #313 at the AIA National Exposition, May 17-19, in Washington, D.C.

Linetec, one of the nation’s largest paint and anodize finishers, has published a new guide specification for factory-applied metal finishes. “Section 05 0513 Shop Applied Coatings for Metal 3-part Guide Specification” is available for download from Linetec’s online Architect Resources section.

Prepared according to the principles of Construction Specification Institute and Construction Specifications Canada (CSI/CSC), the guide specification reflects MasterFormat™ titles and numbers as of April 2011. Linetec’s six-page document coordinates with Division 01 to address various sections pertaining to both polyvinylidene fluoride (PVDF) liquid paint coatings and anodize finishes for aluminum railings, metalwork, frames, louvers, sun screens, roof and wall panels, doors and entrances, windows and skylights, storefronts, curtainwalls, and more.

“This is the first-known, non-propriety guide spec offering concise language for selecting and specifying high-performance PVDF and anodize finishing in CSI three-part format for shop-applied metal finishes,” says Linetec’s vice president of sales and marketing, Jon Close. “Beyond the stringent standards and regulations, this guide spec offers specifiable differences that contribute to a project’s long life, durability and sustainability.”

Close continues, “This trusted, standard format improves communication among all parties involved in commercial and institutional projects. It provides consistent documentation for architects to include in the project manual and bid requests they send to contractors. This allows them to evaluate the products and services that meet the required specifications and will achieve their design goals. This helps project teams meet owners’ requirements, timelines and budgets, and in turn, lowers risk for all involved.”

The three parts of Linetec’s new guide specification are:
* Part 1 – General – references for industry-specific standards; submittals to minimize liability; quality assurance including for projects seeking LEED® certification; instructions for proper delivery, storage and handling; and warranties

* Part 2 – Products – acceptable applicators and shop-applied finishes

* Part 3 – Execution – adjusting for touch-up, cleaning after installation, and developing a schedule for shop-applied finishes

Download a free copy of “Section 05 0513 Shop Applied Coatings for Metal 3-part Guide Specification” and learn more about Linetec’s architectural resources at www.linetec.com, or by calling 888-717-1472.

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Client news: World record-breaking paper airplane takes flight on Conqueror

The paper airplane designed by John Collins that broke the Guinness World Record(TM) for greatest distance flown was fashioned out of Conqueror(R) CX22. “As the exclusive North American distributor for Arjowiggins, Appleton Coated was pleased to have arranged the donation that put the world’s best identity paper into the hands of the world’s best paper airplane guy,” says Ferkó X. Goldinger, advertising and promotion manager.

Known as “the paper airplane guy,” Collins has been perfecting his design for several years. In 2011, he selected Conqueror as his paper of choice. Davis’ “pilot” and Arena Football League quarterback, Joe Ayoob, threw the hand-folded paper aircraft 226 feet, 10 inches on Feb. 26, 2012 at McClellan Air Force Base in California. This is the greatest distance ever recorded for a paper airplane flight. (Click here to see the video.)

“We are very excited for John and Joe, and to have Conqueror be a part of this record-breaking event. It’s a winning combination: earning a world record using the world’s most-recognized communication and identity paper,” says Goldinger. “Available in more than 120 countries, Conqueror reflects attention to the smallest of details and leaves a lasting, positive impression — whether used in the best paper airplanes or by the most-recognized global brands.”

Conqueror also sends an environmentally responsible message, as the products are elemental chlorine-free, acid-free, have earned Forest Stewardship Council™ (FSC®) certification and are manufactured in an ISO 14001-certified facility.

 

For more information on Appleton Coated, please visit appletoncoated.com. To learn more about Conqueror, please see CuriousPapers.com and click on the “Conqueror” icon.

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Association news: AAMA encourages education during National Window Safety Week, April 1-7

The American Architectural Manufacturers Association (AAMA), as a partner of the Window Safety Task Force, encourages everyone to recognize the importance of practicing window safety by designating one week each spring to promoting safety and education. National Window Safety Week, April 1-7, is used as a time to remind all households that open windows can be dangerous for young children who are not properly supervised.

According to a 2011 study conducted by the American Academy of Pediatrics, window falls injure more than 5,000 children every year, with the majority of falls occurring from two-story windows. Promoting awareness of how to prevent falls, as well as year-round window safety practices, can reduce this number.

In order to help protect children from window falls, the Window Safety Task Force offers the following tips:
* Avoid the placement of furniture near windows to prevent children from climbing
* Do not rely on insect screens to prevent a window fall
* Keep children’s play away from open windows and doors
* Install building code-compliant devices designed to limit how far a window will open or window guards with release mechanisms to help prevent a fall
* Teach your child how to safely use a window to escape during an emergency

“Window safety is an important issue in the fenestration industry, and proper precautions can help protect the well-being of young children,” says Janice Yglesias, association services director. “AAMA is proud to partner with the National Safety Council and other industry organizations to provide education that will keep families safer and aid in the prevention of accidental falls from windows and related injuries.”

The Window Safety Task Force works to heighten the awareness of what parents and caregivers should do to help keep their homes and families safer from the risks of accidental falls. Though National Window Safety Week is an important annual reminder, window safety education should be ongoing and should occur throughout the year. To help teach children about window safety, an activity book is available on the task force’s website, as well as additional information for parents and caregivers.

To learn more about window safety, visit the Window Safety and Fall Prevention webpage on the AAMA website.

More information about AAMA and its activities can be found via the AAMA Media Relations page or on the AAMA website, www.aamanet.org.

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Event: Sustainability in Theater: People, Planet, Profit, Purpose

April 30 – May 1, 2012
In person: Minneapolis, Minnesota
Through live webcast and Google+ collaboration: anywhere in the world

The Minnesota Theater Alliance and the Twin Cities Sustainable Theatres Group will present the first U.S. national conference on sustainable practices for the performing arts. The “Sustainability in Theater Conference” will be hosted by Brave New Workshop in their new venue featuring a variety of green practices at 824 Hennepin Ave. in Minneapolis, April 30 – May 1, 2012.

National attendance will be facilitated without travel expense and carbon emissions via live webcast through QwikCast and online collaboration through Google+ Hangouts On Air.

The conference tag line is, “Inspiration, innovation, and tangible learning from around the world on how greener practices can make your work and our communities more sustainable.” Topics range from energy efficiency to waste reduction, from greener lighting equipment to smarter business models, from eco-influenced art to mission alignment, with case studies, learning and collective action for every department of performing arts organizations.

Day 1 will feature Keynote and Natural Step Framework interactive workshop by Terry Gips, CEO of Sustainability Associates and president of the Alliance for Sustainability; plus a series of case studies presented by innovators in the performing arts field from around the world, moderated by Ian Garrett, director of the Center for Sustainable Practices in the Arts. All presentations will be live webcast by QwikCast.

Day 2 will feature peer-to-peer breakout sessions, attended by local experts, focusing on collective action. Concurrent breakouts will be conducted across the country through regional partners, with national collaboration facilitated through Google+ Hangout On Air. All conference activities will model remote collaboration technology and techniques.

The conference is presented in partnership with the Center for Sustainable Practices in the Arts and Theatre Communications Group.

Presenting organizations include:
* Sustainability Associates (Minnesota): presenters of the Natural Step Framework, created in Sweden in 1989 and brought to the U.S. in the mid ’90s by “Ecology of Commerce” author Paul Hawken and MIT learning organization leader Peter Senge, author of “The Fifth Discipline”
* Broadway Green Alliance (New York): helped convert 97% of Broadway’s marquees to LED technology
* Center for Sustainable Practices in the Arts (Los Angeles): working on SHOPLAB, a materials reuse and sharing facility; gathering and distributing information through the CSPA Knowledge Network; and developing curriculum through the CSPA Institute
* York University (Toronto): developing the Theatre Artisans Green Skills forum
* Mo`olelo Performing Arts Company (San Diego): published the Green Theater Choices Toolkit
* Childsplay (Arizona): host of the Sustainability in Stagecraft conference, 2009
* Earth Matters on Stage (Oregon): presenter of ecodrama playwrights festival and symposium
* Center for Energy and the Environment (Minnesota): providing practical, innovative, energy solutions for homeowners, businesses, nonprofits, and government
* Julie’s Bicycle (U.K.): working with the creative industries in the U.K. on environmental sustainability, providing practical solutions that balance artistic, financial and social considerations

The Sustainability in Theater Conference Task Force includes:
* John Bueche, Bedlam Theatre
* Leah Cooper, Minnesota Theater Alliance
* Kat Duvic, Brave New Workshop
* Erin Farmer, Brave New Workshop
* Ian Garrett, Center for Sustainable Practices in the Arts
* Todd Hintz, Guthrie Theater
* Elena Imaretska, Brave New Workshop
* Ellen Jones, Bemidji State University
* Jenna Papke, Minnesota Theater Alliance
* Jill Underwood, Guthrie Theater
* Alicia Wold, CostumeRentals

For more information, please contact:
Leah Cooper, 612-227-2046, leah@minnesotatheateralliance.org
Minnesota Theater Alliance; 308 Prince St #270, Saint Paul, MN 55101; 651-789-0787
Click here
to see her recent interview with Marianne Combs on Minnesota Public Radio’s “State of the Arts” blog.

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