Bold, bright, powerful automobiles provide the imagery that invites print and creative professionals to take a look under the hood and fine-tune their projects to achieve both economical and environmental goals. The newest edition of PrintUtopia, the paper-centric educational series from Appleton Coated, kicks the tires on these topics and features U1X:Green from the Utopia brand of coated printing papers.

U1X:Green‘s extra-bright, extra-blue shade and ultra-smooth surface maximizes the contrast to make images seem to zoom off the page. “Optimal smoothness and brightness can shift printed projects into high gear, driving them to communicate as clearly as they should. The smoother the sheet, the higher the gloss levels. The brighter the paper, the better the sparkle,” explains Ferkó Goldinger, advertising and promotion manager. “Like a good mechanic, we want to share which parts and practices matter most, and will go the distance for winning results.”

Like a muscle car with the soul of a hybrid, U1X:Green posts some of the greenest credentials in the category. It was the first coated paper certified by the Forest Stewardship Council™, contains a minimum of 20% post-consumer fiber and is manufactured with Green Power, electricity provided from renewable energy sources.

Online, the “Utopia Green Zone,” offers an easy, interactive format to compare up to four product choices and calculate the environmental savings.

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Key Credits
Title: “Print Utopia, Spring”
Company: Appleton Coated LLC, Combined Locks, Wis.
Paper: U1X:Green Gloss, 100-pound cover
Printing: UV and Conventional, four-color process with various inks, finishes and techniques
Writing and Design: The Thorburn Group, Minneapolis

Filed under: Appleton Coated, CLIENT NEWS, Green Goals, Products, Type-Paper-Print