Appleton Coated’s new One of a Kind: PrintUtopia Digital promotion exemplifies the personalized potential made possible by digital printing with 12,000 unique covers — all printed digitally, in sequence, on the same press, on Utopia® coated papers and Curious Collection® papers.

One of a Kind guides readers to experience the many ways digital printing on Utopia and Curious Collection provides superb quality reproduction combined with the attention-getting appeal and versatility of variable data technology. Digitally printed on Utopia Two® (U2) and Curious Metallics using an HP Indigo® 7000 Digital Press, the promotion illustrates opaque white ink and other innovative techniques.

“There’s a thrill of discovering something rare, something exclusively yours,” says Ferkó X. Goldinger, Appleton Coated’s marketing manager. “One of a Kind captures this spirit and the matchless treasures scored at swap meets, garage sales and online quests. It celebrates the quirky, handcrafted pleasure of American artifacts and keepsakes — many relating to the century-long heritage of Appleton Coated.”

Along with eye-catching icons and imagery, the promotion champions the power of printed customization supported with such statistics as: “In the retail market, personalization delivers a 20% response rate, almost 10 times that of static campaigns.”

For a copy of One of a Kind: PrintUtopia Digital and for more information about Appleton Coated, Utopia and Curious Collection, visit appletoncoated.com.

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Key Credits
Title: “One of a Kind: PrintUtopia Digital”
Company: Appleton Coated LLC, Combined Locks, Wis.
Paper: Utopia Two Matte 65-pound cover, Utopia Two Gloss 80-pound cover; Curious Metallics Digital Gold Leaf 111-pound cover
Printing: HP Indigo 7000 Digital Press four-color process with various finishes and techniques
Design: Cipher Creative Group, Berlin, Conn.

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Filed under: Appleton Coated, CLIENT NEWS, Type-Paper-Print