“Feel Good about choosing paper…” makes the case that Utopia® coated papers from Appleton Coated not only contribute to exceptionally-printed communications that inspire readers to action, but also contribute to corporate sustainability goals that support environmental responsibility.

“Feel Good” shares compelling statistics about the power of paper, as well as its use and re-use:
* 6 out of 10 consumers have made online purchases after reading a brochure
* 3 out of 4 consumers have made online purchases after reading a catalog
* 8 out of 10 consumers like that they can save printed materials for future reference
* 63.5% of paper consumed in the U.S. was recovered for recycling in 2010
* Paper recovery for recycling has increased by 77% since 1990

“Paper leaves an impression. Through paper, the audience unwraps the message like a gift. It is interactive, tactile and tangible. Handled properly, it is replenishable and renewable,” says Ferkó Goldinger, Appleton Coated’s advertising and promotion manager. “Along with helping others look great and feel good about the eco-friendly dimensions of Utopia papers, we’re also continuing to be a ‘greener’ company.”

Demonstrating its commitment to environmentally responsible practices, Appleton Coated presents its own Corporate Sustainability Report (CSR) online for review. A highlight of its 2010 CSR notes that the company significantly increased the percentage of post-consumer recovered fiber (PCRF) in all of the fiber it used. “The more PCRF in the paper, the more water and energy saved and the less waste sent to landfills,” explains Goldinger. “In addition to sending less waste to landfill and saving energy, we’ve reduced emissions and increased our use of alternative energy.”

Utopia papers contain industry-leading percentages of PCRF, and Green Power is a standard offer in five grades. It was the first coated paper certified by the Forest Stewardship Council™ (FSC®). One hundred percent of the pulp used to make Utopia is FSC-Controlled Wood certified and also may be FSC-Chain-of-Custody (COC), FSC-Recycled or Sustainable Forestry Initiative (SFI®) -COC certified.

Learn more about Appleton Coated’s environmental focus and features in the “Utopia Green Zone .” This mobile-friendly, online resource presents an easy, interactive format to compare up to four product choices and calculate the environmental savings.

To request a copy of “Feel Good,” please visit UtopiaPaper.com and click on “Order Samples.”

**

Key Credits

Title: “Feel Good about choosing paper…”

Company: Appleton Coated LLC, Combined Locks, Wis.

Paper: U1X:Green Matte, 100-pound cover; U2:XG Ivory Matte 80-pound cover

Printing: UV four-color process with various finishes and techniques, and zero VOC inks

Writing and Design: Resonance Marketing, Atlanta

###

Filed under: Appleton Coated, CLIENT NEWS, Green Goals, Type-Paper-Print