Client news: 5 by 5 Design sees the trend toward slimming annual reports, works with The McKnight Foundation to present a large impact on a smaller scale

“Annual reports have turned into workhorse communications that need to strongly represent the full brand and company. They are intended to show stability and consistency, but especially in a down economy, no one wants to look too flashy to investors and stakeholders.”

Client news: 5 by 5 Design conducts focus groups for the Minnesota Fringe Festival

Feedback from the focus groups led to ideas for engaging both current and new audiences, organizing information to better communicate with them, and improving their online experience at

Client news: 5 by 5 Design creates award-winning look for Gloryland Gospel Band CD

The winning, new look for the Minnesota-based band and its “I’ll Fly Away” CD helped increase its fan base and elicit more performance bookings.