“Annual reports have turned into workhorse communications that need to strongly represent the full brand and company. They are intended to show stability and consistency, but especially in a down economy, no one wants to look too flashy to investors and stakeholders.”

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Feedback from the focus groups led to ideas for engaging both current and new audiences, organizing information to better communicate with them, and improving their online experience at FringeFestival.org.

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The winning, new look for the Minnesota-based band and its “I’ll Fly Away” CD helped increase its fan base and elicit more performance bookings.

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