The American Architectural Manufacturers Association (AAMA) launched its @aaminfo Twitter presence to the public during GlassBuild America, held Sept. 12-14 in Las Vegas. Twitter will provide AAMA with an online forum to interact with the association’s members, industry professionals and homeowners, as well as a way to deliver information relevant to the fenestration industry, including AAMA education, membership, certification and events.

“Social media has become an important communication tool and an excellent way for people to foster both personal and business relationships outside of face-to-face meetings,” says Rich Walker, AAMA’s president and CEO. “Twitter will allow us to virtually connect with our members anytime, anywhere, cultivate stronger relationships and expand our reach across the industry, as well as provide pertinent information in real time to a diverse online community.”

The Twitter launch is the second phase in establishing AAMA’s social networking presence, following the development of two discussion groups on LinkedIn® in March. Both LinkedIn groups are a means for AAMA members and industry professionals to virtually connect with one another and participate in discussions on a variety of fenestration-related topics. Additionally, Internet users may subscribe to AAMA’s YouTube channel to view videos on hurricane and impact testing, as well as videos related to AAMA events.

“We look forward to our members and those in our industry engaging with us on both Twitter and LinkedIn and joining us on other platforms as we continue to develop our social media presence,” says Walker.

To join AAMA on social media, visit the following links:
Twitter: http://www.twitter.com/aamainfo
LinkedIn: http://www.linkedin.com/groups/AAMA-American-Architectural-Manufacturers-Association-4374945/about
LinkedIn (for AAMA members only): http://www.linkedin.com/groups/AAMA-Legislative-Regulatory-Forum-4374989/about
YouTube: http://www.youtube.com/aamavideochannel

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Filed under: AAMA, ASSOCIATION NEWS, So-Called Social Media, Tradeshow Thoughts