Appleton Coated’s “Green Outlook” examines effective, environmental messaging for the green lifestyle

What is the Green Lifestyle? What sparks consumers’ interests? Where are the opportunities to communicate with these environmentally-thoughtful customers? How can companies share their green stories to build trust with consumers and successfully market their products and services? How are companies transforming their practices and processes to achieve green gains? Appleton Coated continues to ask – and answer – these important questions in the 2010 “Green Outlook.”
In its second-annual “Green Outlook,” Appleton Coated shares up-to-the moment trends, opportunities and statistics for effectively communicating with consumers who identify with the green lifestyle. To request a copy of the newly-released piece, please e-mail jsprangers@appletoncoated.com or visit www.utopiapaper.com.

“Our research found that consumers say it’s important to them that printed materials reflect an environmentally-responsible message. Knowing a company is mindful of its impact on the environment and society makes them more like to buy the products and services, less concerned about the purchase price, and more likely to recommend and be loyal to these companies,” says Ferkó Goldinger, advertising and promotion manager at Appleton Coated. “The research also reveals that, while CEOs believe sustainability is critical to the success of their business, many consumers are unsure who is telling the truth.”

Goldinger continues, “As the first coated mill to adopt extra post-consumer recovered fiber, Forest Stewardship Council£ certification and Green Power manufacturing, we have long-term experience in helping our customers meet the needs of their green messaging in print. We recommend the use of all three of these green product attributes, whenever possible. We work closely with customers to advise on the small choices that yield big rewards in optimizing their environmental savings.”

Appleton Coated’s “Green Outlook” showcases its Utopia® brand of premium, coated papers offered in a range of options to achieve the environmental goals of printed communication projects. All Utopia products are FSC®-certified and some are manufactured with up to 30% post-consumer fiber. All are either offered with Green Power as standard or with the ability to add it to the order.

In addition to Green Power manufacturing with renewable energy sources, Appleton Coated’s “Green Outlook” highlights the company’s focus on driving change through the supply chain, including:
* ISO 14001 Certification
* Solid waste reductions; re-use and recycling increases
* Fossil fuel reductions in manufacturing and transporting
* FSC certified products, pulp suppliers and post-consumer recovered fiber suppliers

Learn more about Appleton Coated’s environmental focus and features in the Utopia Green Zone. This online resource presents an easy, interactive format to compare up to four product choices and calculate the environmental savings.

Key Credits
Title: “Utopia Green Outlook: Your message for the green lifestyle”
Company: Appleton Coated LLC, Combined Locks, Wis.
Paper: Utopia U2:XG Matte, 80 lb. Cover, manufactured with Green-e® certified energy
Printing: four-color process + two match greens + match gray + dull aqueous coating
Research: Yankelovich, a part of the Futures Company, Chapel Hill, N.C.
Writing and Design: The Thorburn Group, Minneapolis
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Filed under: Appleton Coated, CLIENT NEWS, Green Goals, Products, Type-Paper-Print