“Print With Purpose” shares compelling statistics on the result-generating power of creative, printed communications

“Print With Purpose” defines the role of print in the rapidly-evolving marketing landscape and demonstrates its positive impact on the bottom line. This resource from Appleton Coated is designed to provide insight and inspiration to decision-makers involved in

choosing print, and to all who play a role in its creation and execution. Powerful statistics and supporting commentary explain how printed communication drives action and delivers results.

Appleton Coated compiled this data-rich content based on discussions with direct marketing professionals, industry thought-leaders and the most current industry research. “We’ve found print’s role in the marketing mix is as vital as ever,” says Phil Cavalier, vice president of marketing at Appleton Coated.

She continues, “Print’s engaging, tactile, and interactive qualities create a personal connection, and through this emotional association, brands are built. It is portable and influential. It’s the preferred format for senior executives for gaining insightful, informative analysis. Across all audiences, print ignites action online, sparks interest and trial, and leads to sales, response and loyalty.”

“Print With Purpose” succinctly describes these traits, backs up the observations with facts and figures, and presents the information in a stop-you-in-your-tracks visual package. To further assist the reader, “Print With Purpose” contains a checklist on strategy and execution for purposefully printed communication.

Designed by The Thorburn Group in Minneapolis, it features images by Minnesota-based photographer Ben McKean and photo stylist Maureen Burns. The Hennegan Company of Florence, Ky., printed the piece using Appleton Coated’s extra bright U1X:Green cover and text papers. The techniques described in the page-by-page production notes in “Print With Purpose” detail how the richly saturated photos and the bold solids maximized each finish in the U1X:Green family.

U1X:Green is part of the Utopia family of coated printing papers. A Forest Stewardship Council (FSC) certified product, it is manufactured with 20% post-consumer recovered fiber and with Green Power, electricity in the form of renewable energy. Available in gloss, silk, and matte finishes and up to 120 lb. cover, U1X:Green may be specified in traditional folio or digital sizes and web applications. The Utopia Express Custom Size Sheet Program allows U1X:Green customers to save time, money, and resources with ‘two-days to ship’ service on custom-size sheets.

To request a copy of “Print With Purpose,” please visit AppletonCoated.com. Watch for additional information from Appleton Coated on how purposeful, creative print delivers a positive Return on Investment.
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Filed under: Appleton Coated, CLIENT NEWS, Green Goals, Type-Paper-Print