Linetec.com shares architectural finishing expertise, enhances visual navigation and content

Linetec launches a newly designed Web site with easier navigation and expanded content to connect online visitors with its architectural finishing resources. Linetec.com organizes information into categories addressing paint, anodize and powder coat, as well as additional services and company news. Special sections also highlight Linetec’s expertise with green building goals and on-site repair and restoration projects.

“For almost a decade, we continued to add educational materials to help architects, contractors and manufacturers determine the best finish for their projects. We received many compliments about the quality of the information, but also many questions about how to locate and share this content,” says Tammy Schroeder, Linetec’s marketing specialist and project leader for the updated Web site. “With the redesign of Linetec.com, we have made our knowledge more accessible. It’s inviting to first-time visitors and constantly updated for those who bookmark the site as a reference tool.”

Long-time users will find that Linetec’s home page still connects within two clicks to all of the site’s deeper content. Architects can click instantly on “Architect Resources” for immediate access to request paint sample color chips, review the company’s sustainability statement and project profiles, delve into finish selections and specifications, or earn learning units with “Introduction to Coatings,” a Continuing Education Series presentation approved by the American Institute of Architects.

The site also features a special log-in for Linetec’s customers to view real-time information and metrics regarding their orders. Active client accounts can view both current projects and an archive of completed and quoted projects. Under the “Company” section, all users have on-demand access to Linetec’s online quote request submission form and to a directory of Linetec’s most sought-after contacts.

Linetec will be exhibiting at AIA Expo2010 in booth #2359

Filed under: CLIENT NEWS, Green Goals, Linetec, Tradeshow Thoughts